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Use cases
For in-house media buyers: keep campaign control
An illustrative AdsGorilla use case for an in-house advertising team that needs account setup, funding records and operational support.
Illustrative scenarios — not customer case studies or performance claims.
The short answer
What to know before you begin
Your buyer already handles strategy and optimization. Use account services for the agreed setup and operational support while keeping campaign decisions with your team.
Who this is for
A business with its own media buyer and a defined advertising plan.
The workflow, at a glance
Agree the setup
Review the business, platform, assets and access.
Verify funding
Confirm the fee, payment and available credit.
Run and review
Your buyer operates campaigns and checks account records.
The situation
Imagine an ecommerce team with a buyer, approved creative and a website ready for advertising. The missing piece is an agreed account setup and a clear process for funding and support. The team chooses Self Managed, rather than paying for campaign work it already handles.
A practical split of responsibilities
The internal buyer owns campaign structure, creative, targeting, budget decisions and optimization. AdsGorilla coordinates the account setup and operational support agreed during onboarding. The business assigns one person to approve funding and one contact for account questions.
- Your team: campaign decisions, destination and measurement checks.
- AdsGorilla: agreed setup, funding coordination and account support.
- Together: confirm access, service terms and escalation contacts.
Keep a funding request separate from usable credit
The finance contact confirms requested credit and the applicable service fee before payment. The buyer waits for verification and the recorded credit before requesting allocation. The team reconciles funding and account movements with its statement instead of treating a submitted request as a completed balance change.
What a useful handover looks like
The team has the agreed account reference, appropriate access, confirmed funding status and a named support route. These are operational checkpoints, not a forecast of return on ad spend. Start campaign work only after the relevant setup and platform reviews are complete.